Paper Books, eBooks, and the Environment

Indie author Melissa Douthit has decided not to offer print versions of her next book, The Legend of the Rai Chaelia, in order to reduce her carbon footprint.

For anyone who has read the first book and is looking forward to continuing on to the second, it is fairly obvious that there is a strong environmental theme running through the story, given the race of people called the Terravail, which in the story is an ancient word for “respect for the land.”  The Terravail are the people who have a special connection to the land and feel whatever the land feels so they have a vested interest in keeping it preserved.  I think anyone who has read the book will see where this is going in the story.

So the question remains, should I offer the books in print when it seems from the very nature of the story itself, that that would be something very wrong to do?  I know I have told several people, and also posted on my website, that the print version of The Raie’Chaelia will available in September but now I think I’ve changed my mind.  I’m sorry to anyone who was looking forward to the print version.  I know that this decision will more than likely hurt me as an author, as there are so many readers out there who prefer print books, but after having done some research, I don’t really care if it hurts me.

The nice thing about being an indie author is that you have the flexibility to offer books in any format you want—even if it kills one’s writing career. No doubt Douthit’s intention to reduce our dependency on paper products is an admirable one but like so many environmental decisions they're designed to make the person doing the act feel good about themselves but do little, if anything, to actually help the environment.

When it comes to the environmental issues decisions we’re taught to think that there’s a “solution” for every environmental issue. In reality there are no solutions to any problem–environmental or otherwise—only trade-offs.

For example, every spring one of the trendy environmental things to do is to celebrate Earth Hour. To celebrate you turn off your lights of an hour to reduce greenhouse gas emissions. (For the record, I turn on all the lights during this time.) Yet while that hour makes people feel like they’re doing something for the planet—good feelings is about the only thing this green publicity stunt accomplishes. Instead of sitting in the dark, many Earth Hour participants light candles which, as Danish scientist Bjorn Lomborg points out, cancels any environmental impact these people were hoping to achieve.

When we switch off the electricity, many of us turn to candlelight. This seems natural and environmentally friendly, but unfortunately candles are almost 100 times less efficient than incandescent light bulbs, and more than 300 times less efficient than fluorescent lights. Using one candle for each extinguished bulb cancels the CO2 reduction; two candles emit more CO2.

And he’s not even taking into account all the particulate pollution that candles emit.

Douthit's is trying to save trees and paper, but what trade off might she be making not only in terms of the environment and her career.

Ebooks obviously use less paper than paper book. However, using an eReader (Kindle, Nook, etc.) has its own impact on the environment via mining, manufacturing, refining, shipping, distribution, and electricity used over its lifetime. Maybe an eReader has a smaller impact on the environment than say buying 100 paperbacks, but what happens if someone upgrades their eReader every year or two owns multiple eReaders? Douthit has not control over other people's purchasing decisions. Those who read her eBooks but upgrade their eReader every year might mitigate any positive environmental impact she hoped to make.

Besides, when it comes to their impact on the environment indie authors can utilize tools that the big six and other smaller presses don’t use much: print on demand (POD) technology. Most (big) publishers print thousands or millions copies of a title and ship them off to stores. If the books don’t sell, they’re returned and destroyed. But with POD a book is printed and shipped as soon as someone orders one. There aren’t hundreds or thousands of copies sitting around collecting dust or heading to landfills because no one wants them. Resource wise it’s about as efficient as you can get when it comes to printing books. I took advantage of this technology for the paperback edition of my Dating a Widower book. However, I made that decision not because of it lessens my impact on the environment but because it was less expensive than paying for thousand of copies of printed books. Plus, I don’t have to deal with the problem of storing or distributing them. It’s odd that Douthit doesn’t take advantage of that especially when you consider that trees are one of the most renewable resources on the planet and are in no danger of disappearing anytime soon—especially if our forests continue to be managed properly.

Despite the rapid growth of eBooks and eReaders, millions of people still enjoy and purchase paper books. Limiting one’s potential audience to those with eReaders limits one’s exposure. And since Douthit’s books offer an environmental message (one that she is very passionate about) it seems the best way to spread her word is to get her books into the hands of as many people as possible. Authors who limit themselves book to eBooks are only reducing the number of potential readers and, quite possibly, their careers*. Personally I don’t care if eBooks and eReaders are better for the environment or not. I prefer reading eBooks on my Kindle because they’re cheaper than print books, more convenient to buy, and don’t fill up my already overflowing bookshelves. If that happens to be better for the environment, so be it.

Douthit seems happy with her decision—and that’s fine. Like all writers she’s untimely in charge of her writing career and needs to make a publishing decision she can live with. However, considering Douthit dreams of being a fulltime writer, her choice to go eBook only seems to make that possibility a lot more difficult.

*For writers looking to sell short stories or novellas, the eBook only approach makes more sense. Going eBook only for full length fiction or non-fiction is also an inexpensive way to get a book into the market if you don’t have the time or money to spend on typesetting. However, if you ebooks take off, I suggest taking some of the profits and investing them into a POD paperback option. Considering where the book market is in complete flux and no one really knows where it's going to end up, adding more ways for people to read your book is the best way to grow your audience.

(Hat Tip: The Passive Voice)

Solving Our eBook Dilemma

Ever since I bought Marathon Girl a Kindle and we officially made the switch to eBooks, the problem we’ve run into is not enough eBook devices (one) for the two of us to share. I installed a Kindle reader on my laptop but quickly realized didn’t like reading a book off a computer screen. So for the past few months we’ve been forced to race to the Kindle to see who gets to use it. Since Marathon Girl is much faster than me—even when she’s pregnant—that means she gets to the Kindle first leaving me with the laptop or a paperback (shudder).

Thankfully we’ve found a solution—albeit from an unexpected source.

A few weeks ago I received an iPad 2 as a gift. After playing around with it for a few minutes the first thing I installed was the Kindle app. I didn’t have high hopes that this was going to solve our eBook problem as it has a back-lit screen but figured it couldn't hurt to try. Much to my surprise I actually enjoy reading eBooks on the iPad. I’m not sure if it’s because the screen is smaller than my computer, that I hold the screen at a different angle, or the fact that it’s lighter than my laptop. Whatever the reason I can actually read eBooks on it for long periods of time without getting the headache that accompanies reading them from my computer. As an added bonus Marathon Girl and I can even read the same book at the same time—something that’s really cool if it’s a book we’ve both been dying to read.

I still prefer the Kindle over the iPad (it's smaller, lighter, and has non-backlit screen) but I can live with using the iPad--at least until we find it in our budget to get another Kindle. Plus, I won't be losing Kindle races to Marathon Girl anymore. That will be a nice boost to my ego. :-)

Bye Bye Borders

The bookseller Borders is history.

Borders Group Inc. said it would liquidate after the second-largest U.S. bookstore chain failed to receive any offers to save it.

Borders, which employs about 10,700 people, scrapped a bankruptcy-court auction scheduled for Tuesday amid the dearth of bids. It said it would ask a judge Thursday to approve a sale to liquidators led by Hilco Merchant Resources and Gordon Brothers Group.

The company said liquidation of its remaining 399 stores could start as soon as Friday, and it is expected to go out of business for good by the end of September.

From a consumer perspective, I always liked Borders more than Barnes & Noble so there’s a part of me that’s sad to see them go. But, to be honest, I’ve only been to a bookstore once this year and I don’t remember buying anything. Ever since I gave Marathon Girl a Kindle, we’ve downloaded all the books we read. The few times I’ve needed hard copies, I’ve ordered them off Amazon. So, yeah, I’m part of the reason Borders is history, but there are now more efficient means of purchasing books. Though a few bookstores will survive, their time has come. Bookstores are simply a victim to technology making life more productive and economical.

From an author perspective I’m not that broken up about Borders demise. Books will survive just like music survived the digital transition.  More efficient means of distribution are already making them cheaper* and available to more and more people. In the past the loss of a bookstore like Borders might have been devastating to authors. Now booksellers are losing their edge. You don’t have to be in a book store to be a best seller. There’s a lot more opportunities for authors now than there was two or three years ago. With some marketing savvy and ability to write books people want to read, the possibilities for authors and publishers are endless. There’s never been a better time to be an author than right now.

* The big six publishers still haven’t gotten this message. For example the upcoming Lee Child novel, The Affair, is priced at $13.99 for Kindle. Not cool. Not cool at all.

The Paperback Game

Looking for a game to play at a party or when on vacation? A writer for the New York Times has what looks to be a hilarous way to pass the time while on vacation or at a party where there are lots of books lying around.

Here’s what you’ll need to play: slips of paper (index cards work well), a handful of pencils or pens and a pile of paperback books. Any sort of book will do, from a Dostoyevsky to a Jennifer Egan, and from diet guides to the Kama Sutra. But we’ve found it’s especially rewarding to use genre books: mysteries, romance novels, science fiction, pulp thrillers, westerns, the cheesier the better. If you don’t have well-thumbed mass-market paperbacks in your house, you can usually buy a pile from your library, or from a used-book store, for roughly 50 cents a pop.

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Once you’ve gathered your loved ones at the table — 4 to 10 is optimal — and opened fresh bottles of wine and perhaps put on an old Ry Cooder record, here is how the game unfolds. One player, the “picker” for this turn, selects a book from the pile and shows its cover around. Then he or she flips it over and reads aloud the often overwrought publisher-supplied copy on the back cover.

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The other players absorb these words, and then write on their slips of paper what they imagine to be a credible first sentence for Ms. Lindsey’s novel. Essentially, they need to come up with something good — or bad — enough to fool the other players into thinking that this might be the book’s actual first sentence. Players initial their slips of paper and place them upside down in a pile at the center of the table.

Meanwhile the picker — the person who read the back cover aloud — writes the book’s actual first sentence on another slip of paper. He or she collects all the slips, mixing the real first sentence with the fakes, and commences to read each one aloud. Each person votes on what he or she thinks is the real first sentence.

Here’s how score is kept: If someone votes for your bogus sentence, you get a point. If you pick the real first sentence, you get two points. (The picker doesn’t vote in this round.) Now go around the table clockwise. Someone else picks a book, and you repeat the process until a round ends – that is, until each person has had a turn at being the picker. Or you can play until the wine bottles are drained, and it’s time to go outside to gawk at the stars.

You can read the entire article here.

This would actually be a fun game to play at my parents home where there are tons of books lying about. I’m heading over there for the 4th but alas we already have tickets to a demolition derby. However, it’s something I’d like to try next time I’m at a party or hanging out with the family later this summer.

If any of you have played The Paperback Game (or something similar) I’m curious as to how much you enjoy it. According to the author you don’t have to be a book worm or a writer to excel at the game—just creative.

Going Independent and the Future of Publishing

After announcing my decision to go independent with my Dating a Widower book, some people were curious as to why I’d turn down a publishing contract. Since I know most of my readers don’t follow what’s going on in the publishing world as closely as I do, I thought I’d give a more detailed explanation for my decision. The publishing industry is going through a similar change that the music industry went through at the turn of the century. Back when I was in college most people still bought CDs at the mall or stores like Wal-Mart or Target. Right around the time I graduated Napster showed up and everyone started downloading digital music to their computer for free. Of course this was illegal and Napster was soon shut down but not before demonstrating there was a big appetite for digital music. Then iTunes came along and showed that most people would willingly pay 99 cents for song or buy digital albums online—usually for less than the price of a CD. What made digital music really take off was the iPod and other digital music players that made it easy to take digital music files from your computer and put them in a device that would fit in your pocket.

Despite screaming from the record companies that some well known bands that the music industry was going to go bankrupt and disappear,  most bands and record labels not only survived but learned how to thrive in the new music world.  However, the biggest winners were independent musicians who now could upload their music to iTunes and could distribute their music just like the big boys. Many talented, independent musicians and bands suddenly had a way to get their music in front the same people as the big record labels without the overhead of distributing CDs or figuring out how to get them in stores. Because of a level playing field many independent bands and musicians have found an audience been able to make a living. Some have even been signed by big record labels after proving there was an audience for their music.

In the last couple of years eBooks and eReaders have revolutionized the publishing world. In the old days going independent (or self publishing) meant the author would write a book then and spend thousands of dollars printing copies of their book. With no way to distribute their work, most copies sat unsold in the author’s garage collecting dust. Now thanks to devices like the Kindle and improved print-on-demand (POD) technology, writers can bypass agents and publishers and have their books in the same online stores as big name publishers without having to invest money in printing actual books. Authors like Amanda Hocking have been able to launch their writing careers by promoting and selling their eBooks online.

With this kind of disruption in the traditional book business there’s the standard weeping, wailing, and gnashing of teeth as Big Publishing watches the business model they’ve relied on for decades being turned inside out. Many authors and industry experts are predicting the demise of big publishers or publishing companies in general. I don’t see that happening. However I think most have the financial resources to ride out the storm and will (eventually) adapt to the changing marketplace. (It’s traditional brick and mortar bookstores that have the most to lose.)

So what does this have to do with my decision to go indie—at least for this book?

Thanks to eBooks and POD technology I can reach this book’s target audience just as well, if not better, than most publishers. Over the years I’ve built up a loyal readership on the subject and in many corners I’m considered the expert on dating a widower. In addition my website receives hundreds of Google hits every day from people looking for information on this very subject. If I didn’t have any of this going for me, signing a contract with a traditional publisher might have been a better way to go.

What I’m hoping to avoid is the mistakes many indie authors make. I can’t tell you how many books by indie authors that I’ve downloaded on Marathon Girl’s Kindle only to delete the books after a couple chapters because the writing, editing, and proofreading wasn’t anywhere it needed to be. I’ve also refrained from purchasing other books simply because it looked like some 12-year-old put it together. I estimate it’s going to cost me roughly $1,000 for a cover, editing, proofreading, and everything else it’s going to take to bring the book to a professional level. However, it’s a good investment and I’m fairly confident that I can earn that money back in a relatively short timeframe because of the need for this book.

Unlike some authors, I’m not married to the indie way of things. I have two other books I hope to get wrapped up soon. One I’d like to take the traditional route while the other one could go either way. A lot of the direction I choose to go will depend on how this project turns out and the lessons I learn along the way. If anything I see my writing future including using the best of both worlds.

Whatever happens, it’s going to be an exciting journey. And I promise to keep you all posted as this and other projects move forward.

Going Indie: A Dating a Widower Book Update

Note: My regular Widower Wednesday column will resume next week.

As many of you know I was recently offered a publishing contract for my Dating a Widower book. Today I’m announcing that I’ve turned down the contract and am going to publish Dating a Widower on my own like originally planned. The book will be available in paperback and eBook format in August. The book will be published through my Ben Lomond Press imprint.

Turning down the publishing contract wasn’t an easy decision. If the contract had been offered a year ago, I probably would have signed it. However, in the last year there’s been a major revolution in the publishing world. Thanks to eBooks readers like Kindle and Nook and improved print on demand technology, it’s become a lot easier for authors to get books into the hands of their target audience without a traditional publisher. For the most part the revolution has been relegated to certain fiction genres but it’s also been good for niche non-fiction and self-help titles too.

A few of the reasons I decided to go indie with Dating a Widower include:

  • I already have an audience for this book and know how to reach them. Because of the niche nature of this book, I wasn’t sure if a traditional publisher could do a better job getting the book in to the hands of women dating widowers.
  • I can get the book out this summer instead of early 2012.
  • Going indie will allow me to be more responsive to the needs of the audience. If there's a subject I didn't address I can quickly add a chapter to the book or make other updates instead of waiting a year or so for the next edition to become available.

Just because I’m going indie doesn’t mean I’m slapping the book together and throwing it out there. I’m contracting out a lot of the things that publishers usually handle. For example, I had a great editor go over it before I even submitted it to a publisher and will have a second editor and a proofreader go over it before it’s available to buy. I’ve also contracted the services of a book cover designer who’s designed hundreds of non-fiction book covers for traditional publishers as well as lots of experience typesetting them. In short, it’s going to be the same book you would have received from a traditional publisher.

Have I given up on using traditional publishers or going the traditional publishing route? Absolutely not. However, in the future I’m going to consider whether or not to go that route on a project-by-project basis. I currently have two other writing projects I’m working on. One I'm planning on taking one the traditional route and am currenlty leaning toward taking the second project the indie route.

In the meantime look for Dating a Widower to be ready for purchase and reading this August. The women whose stories have been selected to be included in the book should get formal email notifications this week.

Thanks for all your support with this book. I’m looking forward to finally having Dating a Widower available in two short months.

Non-Fiction Books and the Kindle

Me: For the first time since buying a Kindle for Marathon Girl, I’ve ordered hard copies of two books. They arrived— Question Man: Wait a minute. I thought you guys loved the Kindle. Why are you ordering hard copies of books now?

Me: We do love MG’s Kindle; so much so that we probably need a second one. Good thing Father’s Day is coming up next month. (Hint, hint, hint!) However, I have a hard time reading non-fiction books on the Kindle.

Question Man: Have a hard time reading them? Is there a formatting issue with the non-fiction books.

Me: No, it’s not a formatting issue. When I read non-fiction (with the exception of memoirs) I’m a prolific note taker. I underline a lot of passages, make tons of notes in the margins, and use my own shorthand for cross referencing purposes.

Question Man: Did you know you can highlight passages, take notes, and mark up Kindle eBooks just about any way you want?

Me: Yes, I know. The problem is that it takes considerably more time for me to take notes with the Kindle—at least twice as long if I had the paper book and pencil in my hand. It wouldn’t be a big deal if I was just highlighting a handful of passages or only had a few notes. However, my note taking gets pretty extensive. Hence the reason I ordered hard copies.

Question Man: Well why don’t you download a Kindle app for your computer and highlight and take notes at lightning speed?

Me: I have downloaded the Kindle App on my PC. It’s way faster to highlight and take notes. The problem is I stare at a computer screen all day for work plus the hour or two I squeeze in for writing. By the time I get around to reading, my eyes don’t want to stare at a backlit screen anymore. They need a break.

Question Man: So what’s your solution?

Me: Well, a second Kindle would help. (Hint, hint, hint!) That would give me more time to practice highlighting and note taking. But for now I’m sticking with paperbacks—at least for non-fiction. That means Story Engineering and Cool IT will reside in paperback on my shelf for now. Fiction however will always find a home on my Kindle. Hopefully I can find a solution before I need to buy another non-fiction book.

Question Man: Will you let us know if you find a solution?

Me: You bet. And if anyone out there has any tips, please let me know.

Marathon Girl and Her Kindle

For our anniversary back in February I bought Marathon Girl a Kindle. Even though Marathon Girl’s an avid reader, I wasn’t sure how the gift would go over with her—after all she seemed just fine holding a paperback in her hands as she read herself to sleep at night.

For the first two or three weeks the Kindle went largely untouched because Marathon Girl had a stack of books on her nightstand that she wanted to finish. When she finished those books she picked up the Kindle and started reading the one eBook I bought along with the Kindle. And once she picked it up, hasn’t been able to put it down. Just a few of the things she loves about it include how she can resize the text, never lose her place, and look up words in the online dictionary that she’s not familiar with. Plus she likes the fact that she can download a book with a push of a button instead of having to go to a bookstore or library.

Though I’m happy the gift’s been a huge hit, it’s causing one problem in our otherwise wonderful marriage: there’s only one of them.

Yep, I love the Kindle just as much as Marathon Girl. But since we have only one, a minor (but friendly) argument can break out over who’s turn it is to use it. Alas, since the Kindle belongs to Marathon Girl and she gently reminds me of the books I need to spend time writing, I generally end up with the short end of the stick (a.k.a a paperback). So it looks like I’ll need to get my own Kindle before too long.

The good news is that there’s a rumor floating around that Kindles will be more or less free by Christmas. (First sign this might be true: there’s now an ad-sponsored version of the Kindle for $114.) And even if that turns out to be just a rumor, I’m sure we can save up the money for one by then. Until then I’ll just have to sneak in some personal Kindle time when Marathon Girl’s not looking. :-)

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And speaking of Kindles, I’ve received many emails asking when The Third will be available in eBook format. Well, The Third is now available on Kindle. It should be available in other eBook formats soon.